https://floq.co/ Essays on strategy, measurement and AI search, and the Engage: On Enterprise SEO podcast archive — from Amanda King at FLOQ. en-AU https://floq.co/resources/strategy/metrics-breaking-seo-success-different-now/ https://floq.co/resources/strategy/metrics-breaking-seo-success-different-now/ Tue, 02 Jun 2026 00:00:00 GMT Strategy We dressed up correlation as causation, called it attribution, and rode the numbers as long as they kept going up. AI didn't break measurement — it revealed what was already broken. https://floq.co/resources/strategy/what-we-dont-know-about-ai-training/ https://floq.co/resources/strategy/what-we-dont-know-about-ai-training/ Thu, 23 Apr 2026 00:00:00 GMT AI & search We're optimising for systems whose training data, labour and governance we can't inspect. The labs have wildly different levels of accountability — and most of the gaps are invisible. https://floq.co/resources/strategy/strategy-and-tactics-no-they-arent-the-same-thing/ https://floq.co/resources/strategy/strategy-and-tactics-no-they-arent-the-same-thing/ Wed, 15 Apr 2026 00:00:00 GMT Strategy Strategy is the framework — the why. Tactics are the how. Most published "SEO strategy" is a list-dump of tactics that never answers the only question that matters. https://floq.co/resources/strategy/content-consolidation-meta-study/ https://floq.co/resources/strategy/content-consolidation-meta-study/ Mon, 19 May 2025 00:00:00 GMT Technical Everyone has an opinion on whether consolidating content works. Few have looked across the evidence. A pass through what the studies actually show, and where the consensus breaks down. https://floq.co/podcast/season-1-episode-1-on-javascript-with-martin-splitt/ https://floq.co/podcast/season-1-episode-1-on-javascript-with-martin-splitt/ Podcast Season 1, episode 1 starts off with a bang, as we speak to Martin Splitt from Google’s Developer Relations Team about JavaScript, and how folks in enterprise SEO can work with instead of against this technology. We talk about things like: the history of JavaScript and the importance of Node.js (in allowing folks to use JS in the backend); why Martin feels we’ve gotten to a point that websites are all in on JavaScript, rather than using limited, focused treatments on the website; the (potential) overspecialisation of developers and what we can do to help course correct; where Single Page Applications (SPAs) came from; the libraries Martin likes, and where he sees promise in new and existing frameworks; where he sees JavaScript going and what the ideal future would look like for him; and his advice for enterprise-level SEOs. https://floq.co/podcast/season-1-episode-2-on-exiting-with-jonathon-colman/ https://floq.co/podcast/season-1-episode-2-on-exiting-with-jonathon-colman/ Podcast The last big shifts in SEO Jonathon Colman remembers are Panda, Penguin, and (keyword not found), while today some folks working in enterprise may not even know about those algorithm shifts. So what has Jono been up to since? We discuss: how he shifted into content design (and what it is); how REI looked at SEO back in the early 2000’s; and what the big takeaways were from his enterprise SEO career. https://floq.co/podcast/season-1-episode-3-on-buy-in-with-tom-critchlow/ https://floq.co/podcast/season-1-episode-3-on-buy-in-with-tom-critchlow/ Podcast Amanda at FLOQ speaks to Tom Critchlow, fellow independent consultant and the human who launched the SEO MBA, to talk about what it’s like coming in to enterprise as a consultant — the challenges, the benefits, the advice, what’s been learnt and more. https://floq.co/podcast/season-1-episode-4-on-being-new-with-daniel-k-cheung/ https://floq.co/podcast/season-1-episode-4-on-being-new-with-daniel-k-cheung/ Podcast Daniel and I have a shared history in enterprise SEO here in Sydney, so we talk about everything from what his expectations were and how they were different, what he’s enjoyed, and what he’s looking forward to in continuing to grow in the enterprise SEO space. https://floq.co/podcast/season-1-episode-6-on-confidence-with-laura-james/ https://floq.co/podcast/season-1-episode-6-on-confidence-with-laura-james/ Podcast We sit down with Laura James, enterprise SEO agency-side, and talk about so many things — communicating, the importance of having confidence in yourself, and what it means to be organised with enterprise-sized clients. https://floq.co/podcast/season-1-episode-5-on-adapting-with-areej-abuali/ https://floq.co/podcast/season-1-episode-5-on-adapting-with-areej-abuali/ Podcast Amanda speaks with Areej on all things enterprise, including: the differences between different in-house roles; her experience as a woman working in tech; how she shifted her mindset to work at a different pace; and how her community, Women In Tech SEO, is evolving. https://floq.co/podcast/season-1-episode-7-on-data-with-daniel-wild/ https://floq.co/podcast/season-1-episode-7-on-data-with-daniel-wild/ Podcast In this episode of Engage: On Enterprise SEO, Dan and I sit down and talk about all things enterprise, data and SEO, including: a shout out to Simo Ahava; GA4; SEO strategy and the importance of data integrity; and our own personal hot-button hates when it comes to Google Analytics implementations. https://floq.co/podcast/season-1-episode-8-on-learning-with-jamie-indigo/ https://floq.co/podcast/season-1-episode-8-on-learning-with-jamie-indigo/ Podcast In this episode, host Amanda King at FLOQ dives deep into enterprise SEO with guest Jamie Indigo, discussing the challenges and insights of working on large-scale websites. They explore topics like technical SEO, indexation, crawling, and the differences between enterprise and SMB websites. Jamie shares their journey from being an English major to becoming a senior technical SEO, while Amanda brings her expertise in the marketing side of SEO.