Growth Strategy
A business-led read of your website and brand presence that sets the priorities for growth, and the order to tackle them in. For teams who know where they're heading and need it turned into a plan they can run.
Build a strategy →Growth strategy · Sydney
your (outside) in-house expert
Senior growth strategy for companies that need the thinking, not just the doing.
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How we work
Three ways to work together.
Every engagement starts the same way: understand the business first, then work back from where it's going.
Team Training
Tailored sessions on what your team actually needs, sized to the depth they need it — SEO foundations through to LLM readiness. Built around your industry, not a generic curriculum.
Talk about training →Expert Opinion
Embedded advisory for in-house teams who want a senior voice to test decisions against. On-demand across the operational, executional and strategic calls, scoped to the days you need.
Start a retainer →Strategy is the why. Everything else is just tactics.
Most of what gets sold as "SEO strategy" is a list of tactics with a strategy label on it. floq starts a level up.
Who's behind floq
Amanda King. Principal consultant, and the person you'll actually work with. Fifteen years across APAC, the US and Europe — former SEO lead at Optus, regular contributor to Search Engine Land, and a speaker on business-led strategy from Munich to Singapore.
More about Amanda → Vantage
The metrics were always lying
We dressed up correlation as causation, called it attribution, and rode the numbers as long as they kept going up. AI didn't break measurement — it revealed what was already broken.
Strategy and tactics aren't the same thing
Strategy is the framework — the why. Tactics are the how. Most published "SEO strategy" is a list-dump of tactics that never answers the only question that matters.
Contact
Start a conversation.
Engagements range from focused projects to embedded retainers, scoped to your business, market and timeframe.
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