Resources
Things worth reading, watching and using.
Writing, a podcast on enterprise SEO, and practical tools — as much useful, actionable thinking as I can get out into the world.
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Vantage Essays on strategy, measurement and AI search The metrics we built breaking, strategy vs tactics, behavioural economics — thinking out loud about where the work is heading. Read the writing → Podcast Engage: On Enterprise SEO Conversations on what makes enterprise SEO different — from developers, data folk, ex-SEOs and old hats. Archived, two seasons. Listen back → Tool Traffic forecaster Paste a historical traffic series — daily or monthly — and get a forward forecast with a confidence band. Built on CausalImpact, the engine behind the retired Distilled forecaster. Open the forecaster →
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