Amanda King is a growth strategist in Sydney.
Principal consultant of FLOQ, working with brands across APAC, the US and Europe to align business goals with how they show up online.
FLOQ exists to close the gap between a brand's digital identity, the work required to change it, and what actually matters to the business.
Amanda has fifteen years in the field, across APAC, the US and Europe, with a deep operational background in highly regulated industries — finance, telco, utilities, education — that scales into eCommerce, SaaS and the arts. She was the SEO lead for Optus's postpaid portfolio before founding FLOQ in 2021.
Her work reaches past SEO into data, reporting, conversion and content strategy — the practical ground where strategy either ships or stalls. The goal is always to solve the problem and leave the team able to run with it.
She contributes regularly to Search Engine Land and speaks at SEO conferences across Europe, Australia and Asia.
How the work gets done.
Product-focused
The audience comes first. The work starts from what they need at each step, not from the channel.
Data-driven
Strong convictions, loosely held. Show the data and it gets validated and stood behind, whatever the starting assumption.
Process-compliant
Hands-on with the work, while keeping the right compliance and stakeholder teams in the loop.
Solution-led
No assumption the first answer is the best one. The goal is the workable, realistic ground that ships.
“Strategic, savvy, and responsive — the dream combination for a consultant.”
Marketing Manager · Big Four Consulting FirmWriting.
A regular contributor to industry publications, sharing as much useful, practical thinking as possible.
Writing for
Speaking.
A speaker at SEO conferences across Europe, Australia and Asia.
Speaking at
Recent
Earlier talks (2023–2025)
Working with FLOQ.
Where is FLOQ based?
Sydney, Australia.
I'm based outside Australia. Will you work with me?
Yes. The work is international, with clients across the US, Canada, the UK, Europe and APAC. There may be some compromise on meeting times, but if it's worth doing, we'll find a way.
What kind of clients do you work with?
All types, with a strong background in highly regulated industries — finance, telco, utilities, education — that scales into eCommerce, SaaS and the arts.
What kind of investment is involved?
Engagements start at AUD $5,000 ex GST, scoped to your industry, market, the state of your website and team, and your timeframe. Get in touch for an introductory call and a bespoke estimate.
Where are you speaking next?
Croatia SEO Summit, June 2026.
Start a conversation.
Engagements range from focused projects to embedded retainers, scoped to your business, market and timeframe.
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