Get the full picture.
An organic strategy is a positioning document for where your business goes next online — built from the whole picture, not just the website in a silo.
Most teams don't have a strategy problem they can see. They have a team that ships — content goes out, fixes get made, the backlog moves. What's missing is the layer above: a clear read on where the business is going, and the judgment about which of the hundred possible things actually matter.
Most of what gets sold as "SEO strategy" doesn't fill that gap.
It's a list of tactics with a strategy label on it.
An organic strategy is the opposite. It's the skeleton for a successful year online — the why and the what, with the how left to your team. I won't tell you "get 200 links a month from these sources." I'll tell you to focus on site speed, or authoritative content in these three topics, or to start A/B testing because lifting conversion gets you to the goal faster than more traffic would.
What the strategy covers.
Every strategy is built from the ground up for your business. For an established company, that means working through:
The business
The product or service you offer, the company's history, and its real earnings and revenue — not the website in isolation.
The market
The current competitive environment, and where the genuine openings are for you in it.
The website as it stands
An honest read of the current state across technical, content and backlinks.
The conversion picture
The potential multipliers to conversion for your audience, where your analytics are set up to show them.
Goals, tested
The targets you've set — and whether they should change based on what the strategy surfaces. Sometimes the goal is the thing that's wrong.
The wider mix
The other marketing verticals you're running and the spend behind them — because sometimes the honest answer is to focus the budget elsewhere.
How the work gets done.
Discover
Understand your business first. With that context, analyse the brand's digital execution against its risks and opportunities — primarily the website, though it often reaches further.
Strategise
Share a clear perspective on your situation: an overall analysis, a north star, and a prioritised list of work your internal teams or external agencies can actually execute.
Support
Make sure you're ready to carry the project forward — with or without ongoing involvement. The aim is a team that can run it, not one that depends on me.
111%
Organic growth, year on year, for a SaaS client — by fixing the direction, not adding more tactics. A recent resultBrands I've worked with
We engaged floq for a full global SEO audit and ongoing strategic advice, and have been super happy with the results. Amanda was incredibly insightful and patient with our team, and went above and beyond to make sure we got the most out of her support. Any marketing team would be wise to utilise floq to improve their online presence.
Jonathan Weiss · Marketing Manager, Bailey Nelson
Who this is for.
A good fit
- Businesses looking for direction, happy to execute it themselves
- Teams without in-house SEO, or without regular dev support
- In-house leads who want a senior voice to test decisions against
Not a fit
- Teams looking to outsource execution rather than set direction
- Anyone after a quick automated audit rather than a tailored strategy
- Projects that need hands-on implementation more than a plan
Templates and checklists are a fine place to start on a tight budget. But by their nature, they're generic. Would you expect your local florist and your local bookshop to run the same marketing strategy?
A strategy built for your business, your audience and your specific circumstances is the one that works. I've been doing this since 2010, across nearly every industry vertical, in global and national markets across several countries — which is how you learn to find the nuance in each niche that a checklist can't.
And it's not a one-time thing. A strategy should be revisited at least once a year — businesses, competitors and the whole digital environment shift fast enough to need real changes inside twelve months.
Start a conversation.
Tell me where the business is trying to go and what's in the way, and we'll work out whether a strategy is the right next step.
A growth strategy engagement runs AUD $7,000–$40,000 ex GST, scoped to the complexity of your website, market and focus.
Get in touch →